Bruno Carvalho is a Lisbon-based product designer with over 10 years of experience across Web3, regulated industries and consumer brands.

Product design and design system for a Digital Product Passport platform built within the Protokol team, for manufacturers and brands facing EU compliance deadlines. The platform absorbs the regulatory complexity internally, translating dense requirements into structured, repeatable workflows for organisations and their suppliers. The result opens a window into a product's full lifecycle, from supply chain to end of life.

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Lead product design for a Web3 marketing and community intelligence platform built by Protokol, giving non-technical brand teams the tools to understand their on-chain audience and act on it without requiring any blockchain expertise. The platform connects wallet data sources, auto-tagged audience segments, NFT collection management, analytics, and direct campaigns into a single coherent workflow.

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Lead product design for a Solana platform where anyone can create, launch, and back autonomous AI trading agents, raising capital on a bonding curve and letting the agent self-optimise through reinforcement learning, all without writing code. The audience is degen-native and fast-moving, so confidence comes from radical transparency: every agent surfaces its creator, market cap, investors, and a live feed of tokens being analysed and traded.

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Brand identity and product design for an independent Portuguese ceremonial matcha and hojicha brand. The work started with positioning, defining slowness as the idea that shaped every decision downstream: the identity, the Shopify architecture, the content structure, and the purchase experience were built as a single coherent product around education and ritual rather than conversion pressure. The brand has since grown to over 1,800 followers and a 4.9 star rating across hundreds of reviews.

Brand identity and product design for a company operating across pharmaceutical distribution, regulatory consulting, and logistics in Portugal and Lusophone Africa. The work translated a complex, multi-service offering into a clear, navigable experience for institutional buyers, with an identity system built to carry the same precision at every touchpoint, without the clinical coldness common to healthcare design.

Lead product design for a DeFi lending protocol on Arbitrum built around a novel mechanic: deposit yield-bearing positions, borrow against them, and let the yield repay the loan automatically. The product was structured around a 'position' as the central mental model, with vault health states, social leaderboards, and daily gamified engagement. It launched to testnet with a complete design system covering the marketing site and the full lending application.

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Product design across a portfolio of Web3 platforms built within the Protokol team, from a platform tokenising the luxury wine industry on Solana to a Web3 security and threat modelling tool and a CMS for creating and managing NFT collections. Each product demanded its own visual identity, information architecture, interaction model, and design system, while holding the rigour expected of enterprise-grade Web3 tools.